<![CDATA[This study aims to determine and analyze the influence of digital marketing and promotional strategies on the effectiveness of service sales at LPP RRI Madiun. The research employed a quantitative method with a deductive approach. The population consisted of 300 users of LPP RRI Madiun broadcasting services during the period of January–April 2026. A sample of 75 respondents was selected using the Slovin formula and simple random sampling technique. Data were collected through questionnaires utilizing a Likert scale. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS version 26. The results indicate that digital marketing has a positive and significant effect on service sales effectiveness. Promotional strategies also have a positive and significant effect on service sales effectiveness. Simultaneously, digital marketing and promotional strategies have a positive and significant effect on service sales effectiveness at LPP RRI Madiun. The coefficient of determination test shows an R Square value of 0.527, indicating that digital marketing and promotional strategies explain 52.7% of the variance in service sales effectiveness, while the remaining 47.3% is influenced by other factors outside the research model. The findings suggest that better implementation of digital marketing and promotional strategies leads to increased effectiveness of service sales.]]>
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