<![CDATA[This study aims to analyze the influence of risk perception, financial literacy, and social influence on young investors' interest in gold trading in the commodity market. The development of digital technology has transformed the investment ecosystem in Indonesia, making gold a safe haven for the younger generation amidst global economic uncertainty. The study was conducted on young customers of PT Valbury Asia Futures Bali, representing the millennial and Gen Z generations. The research approach used a mixed methods approach with a purposive sampling technique for 100–150 respondents. Quantitative data were analyzed using multiple linear regression, while qualitative data were obtained through in-depth interviews and Focus Group Discussions (FGDs). The results show that financial literacy and digital technology significantly mitigate fear of risk, thereby increasing interest in active trading. In addition, social influence and platform convenience strengthen young investors' confidence in making rational and sustainable investment decisions in the future]]>
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