<![CDATA[This study aims to examine how financial literacy, parental socioeconomic status, and consumptive lifestyle influence the financial planning behavior of Generation Z in Surabaya Financial planning has become increasingly important for Generation Z due to the rapid growth of the digital economy and changing consumption patterns. This study uses a quantitative method with an explanatory research approach. The data collection technique was carried out through the distribution of questionnaires to 97 Generation Z respondents in Surabaya who were selected using a simple random sampling technique. The analysis was conducted with SPSS version 23, including validity and reliability tests, descriptive statistics, classical assumption tests, multiple linear regression, as well as t-test and F-test. The results show that parental socioeconomic status and consumptive lifestyle do not have a significant partial effect on financial planning. However, when tested simultaneously, financial literacy, parental socioeconomic status, and consumptive lifestyle together influence Generation Z’s financial planning in Surabaya. Financial literacy is the most dominant variable in influencing financial planning. The findings of this study show the importance of increasing financial literacy for the younger generation to be able to manage finances in a more wise, planned, and oriented manner towards financial welfare in the future.]]>
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