JURNAL SAINS GEOGRAFI
Vol 4 No 1 (2026): JURNAL SAINS GEOGRAFI

Optimalisasi Potensi Wisata Kota Melalui Integrasi Analisis Spasial dan SWOT: Studi Kasus Kecamatan Gambir, Jakarta Pusat

Aisahrul Hutami (UNJ)
Muhammad Imron Rosadi (Universitas Negeri Jakarta)
CItra Lestari (Universitas Negeri Jakarta)
Virsha Shofiyani (Universitas Negeri Jakarta)
Deyan Arum Sitaresmi (Universitas Negeri Jakarta)
Ahman Sya (Universitas Negeri Jakarta)



Article Info

Publish Date
20 Jun 2026

Abstract

Urban tourism played a strategic role in supporting economic and social development, particularly in central city areas with high historical and cultural value. Gambir District, Central Jakarta, contained several iconic tourist destinations; however, its tourism development still faced challenges related to spatial integration, supporting facilities, and intense urban activities. This study aimed to analyze the spatial distribution pattern of tourist destinations and to formulate integrated urban tourism development strategies. The research applied an integrated approach combining spatial analysis using Nearest Neighbor Analysis (NNA) and SWOT analysis based on secondary data. Tourist destination data were mapped using Geographic Information System tools to identify spatial distribution characteristics and were subsequently linked with internal and external factors influencing tourism development. The results showed that tourist destinations in Gambir District exhibited a significantly dispersed spatial pattern, reflecting the multifunctional characteristics of a central urban area. The integration of spatial analysis and SWOT analysis produced development strategies emphasizing improved connectivity between destinations, strengthening heritage-based area branding, and optimizing the use of digital tourism information systems. This study concluded that a dispersed spatial distribution of tourist destinations did not necessarily hinder tourism development, provided that it was managed through integrated spatial planning and sustainable urban tourism strategies.

Copyrights © 2026






Journal Info

Abbrev

jsg

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Engineering Environmental Science

Description

Jurnal Sains Geografi (JSG) merupakan jurnal akses terbuka dan peer-review yang diterbitkan oleh Program Studi Geografi Fakultas Ilmu Sosial dan Hukum Universitas Negeri Jakarta, yang mempublikasikan hasil penelitian pada bidang geografi, khususnya meliputi kajian yang terkait Geomorfologi terapan, ...