<![CDATA[Higher education does not exist in the public sphere as a neutral reality, but as the result of media communication. This article examines how the media operate as an autopoietic system in constructing higher education reality in Indonesia. Using an interpretive qualitative approach, this study analyzes Detik.com news articles from 2019 to 2024. The issues of Single Tuition (UKT), Independent Learning–Independent Campus (MBKM), and Legal Entity State Universities (PTN-BH) are treated as variations of the issue to trace media communication patterns. The findings reveal a patterned model of cross-issue narrative evolution, moving from administrative–technocratic, to implementive–evaluative, and ultimately to problematic–systemic constructions. This trajectory shows an escalation of problematization across different policy domains. Rather than being driven by policy substance, shifts in meaning are shaped by the media system’s operational logic of selection, association, and communicative reproduction. This study contributes to communication scholarship by proposing a cross-issue model of narrative evolution. This model demonstrates how media autopoiesis operates empirically through the stabilization and transformation of public meaning.]]>
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