Proceeding ISETH (International Summit on Science, Technology, and Humanity)
2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)

What Drives Generation Z to Use Pay Later Services in Central Java: Psychological or Demographic Factors?

Retno Partikasari (Universitas Sebelas Maret)
Ayya Agmulia Asmarani Islam (Universitas Sebelas Maret)
Malik Cahyadin (Universitas Sebelas Maret)



Article Info

Publish Date
05 Feb 2026

Abstract

By identifying through personal usage and/or business usage of BNPL (Buy Now Pay Later) services among generation Z in Central Java, this study examines whether the decision influenced by psychological or demographic factors. This research conducted cross-sectional data collected through questionnaires and implemented multiple regression test such as: multicollinearity test, heteroscedasticity test, normality test, reset test, and MWD (MacKinnon-White-Davidson) in order to determine the most proper functional specifications. It is concluded that variable motivation has a positive and somewhat significant effect on why generation Z in Central Java uses Pay Later services. On the other side, variable easiness has a significant negative effect. Variable age in business use term is the only important factor. Conversely, other variables like income, expense, education does not have a significant effect. The MWD test shows that both linear and log-linear models are equally valid. Offers practical guidance for policy makers, focuses on FinTech (Financial Technology) in fostering more responsible Pay Later utilization to avoid credit risk/default.

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Journal Info

Abbrev

iseth

Publisher

Subject

Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Description

The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to ...