<![CDATA[This study aims to analyse the effectiveness of digital marketing strategies in increasing the reach and sales of Cleaning Jogja services by using a mixed-methods approach that combines qualitative methods through interviews and observation and quantitative methods through simple linear regression analysis of from Google Ads. The results indicate that Google Ads has a positive and significant impact on sales, with a significance level of 0.011 (<0.05) and a coefficient of determination of 100%, meaning that an increase in leads directly leads to an increase in deals. Meanwhile, the performance of Instagram has not been optimal in increasing reach and engagement, despite an increase in content frequency. Consequently, search-based marketing strategies are more effective in boosting conversions than social media, making the optimisation of Google Ads through precise targeting and keyword selection a key factor in increasing sales for Cleaning Jogja.]]>
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