Business Management Analysis Journal (BMAJ)
Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)

Linking Green HRM to Green Competitive Advantage: The roles of Green Leadership and Green Organizational Identity in Batam Hotels

Evi Silvana Muchsinati (Universitas Internasional Batam)
Icha Heriaty Togatorop (Universitas Internasional Batam)
Muhammad Donal Mon (Universitas Internasional Batam)
Noor Fareen Abdul Rahim (University Sains Malaysia)



Article Info

Publish Date
30 Apr 2026

Abstract

This study aims to evaluate the mediating roles of green leadership and green organizational identity in enhancing the effectiveness of green human resource management toward green competitive advantage in the hospitality sector. Hypothesis testing was conducted using Smart PLS 4.0 involving 273 employees from four-star hotels in Batam City. The findings reveal that green leadership and green organizational identity play significant mediating roles in strengthening the relationship between green human resource management and green competitive advantage. However, this study is limited to four-star hotels in Batam City, which restricts the generalizability of the results to other regions or hotel categories. Future research is recommended to expand the geographical scope and employ a longitudinal approach to provide a more comprehensive understanding of the dynamic relationships among the studied variables over time.

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Journal Info

Abbrev

bmaj

Publisher

Subject

Economics, Econometrics & Finance

Description

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in ...