Business Management Analysis Journal (BMAJ)
Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)

Decoding Personal Goals of Indonesian Gen Z: Insights from Big Five Personality and Social Cognitive Career Theory

Adelia Rizqina Sadalia (Universitas Hasanuddin)
Insany Fitri Nurqamar (Unknown)
Nur Siti Rahma (Unknown)
Amelda Sari (Unknown)
Nurul Mutmainna (Unknown)
Meysa Dwi Andini (Unknown)



Article Info

Publish Date
25 Jun 2026

Abstract

Generation Z will become the largest workforce in Indonesia, but they face career uncertainty, psychological pressure, and a tendency to job hop. This study analyzes the influence of the Big Five personality traits on Generation Z's personal goals, mediated by self-efficacy and outcome expectations, and explores the meaning of personal goals qualitatively. A sequential explanatory mixed-methods design was used, involving an online survey of 400 respondents from the 10 most populous provinces and in-depth interviews with selected informants. The analysis shows that the Big Five personality traits do not have a direct effect, but are significant through mediating factors. Qualitatively, personal goals are understood not only as economic stability, but also as life balance and self-actualization. The findings emphasize the importance of career planning that takes into account Generation Z's self-confidence and experience.

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Journal Info

Abbrev

bmaj

Publisher

Subject

Economics, Econometrics & Finance

Description

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in ...