<![CDATA[Competition among leading tourist destinations in Jakarta demands that managers not only attract initial visitors but also increase repeat visits. This study aims to analyze the influence of product quality on revisit decisions and examine the mediating role of price quality in TMII, Ancol, Monas, and Kota Tua. This study used a quantitative approach with a Likert-scale questionnaire survey of 300 respondents and analyzed using SEM-PLS (SmartPLS 4). The results indicate that product quality has a significant influence on price quality and revisit decisions, while price quality has a significant and strongest influence on revisit decisions. The mediation test confirmed that price quality partially mediates the relationship between product quality and revisit decisions. These findings emphasize the importance of value-based destination management through improving service quality and creating fair and equitable price perceptions.]]>
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