International Journal of Tourism Business Research
Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)

A Study of Regenerative Tourism in Strengthening the Sustainability of Surabaya's Old City as an Urban Heritage Area

Retno Juwita Sari (Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia)
I Wayan Putra Aditya (Institut Pariwisata dan Bisnis Internasional, Indonesia)



Article Info

Publish Date
17 Jun 2026

Abstract

This study examines the role of regenerative tourism in strengthening the sustainability of Surabaya Old City as an urban heritage area facing physical degradation, spatial conversion, and limited community participation. This study aims to analyze the role of regenerative tourism in strengthening the sustainability of the area. Using a qualitative approach, data was obtained through observation, literature review, and interviews. Data analysis was conducted thematically by grouping findings based on environmental, social, cultural, and economic. The findings reveal that regenerative tourism supports the conservation and adaptive reuse of heritage buildings, enhances community empowerment through MSME and local stakeholder involvement, strengthens historical narratives and cultural activities, and stimulates a heritage-based creative economy that improves local welfare. In conclusion, this study lies in integrating regenerative tourism with urban heritage sustainability in the context of Surabaya Old City, highlighting tourism not only as a preservation strategy but also as a restorative and community-centered development approach. This research contributes to sustainable tourism studies by offering a holistic and participatory model for managing heritage destinations that are inclusive, resilient, and culturally meaningful.

Copyrights © 2026






Journal Info

Abbrev

intour

Publisher

Subject

Economics, Econometrics & Finance Environmental Science Social Sciences

Description

The main focus of this journal covering the study of tourism business research (Tourism Attraction and Tourism Insdustry). The others scope of these areas include tourism planning; halal tourism; geography tourism; management; travelling; environment; gastronomic tourism; heritage tourism, and ...