<![CDATA[ABSTRACT The development of digital technology and social media has driven a significant transformation in da'wah practices from a conventional space to a dynamic digital ecosystem. However, there are still research gaps in mapping scientific structures, publication trends, and conceptual dynamics, especially related to the role of social media algorithms. The purpose of this study is to map the development of digital da'wah through a bibliometrix approach. Data was collected from Scopus and analyzed with Bibliometrix (Biblioshiny) in the period 2015-2025. The results show a significant growth in publications of 34.4% per year, with social media as the central theme related to issues of Islam, identity, and Islamophobia. Thematic mapping places religion and Muslims as the motor themes, social media and COVID-19 as basic themes that continue to develop, with a moderate level of citation that shows that this field is still in the emerging stage. This digital da'wah is changing the pattern of religious communication, including a shift in authority and the emergence of challenges such as misinformation and the influence of algorithms. Thus, digital da'wah needs to be implemented through an adaptive approach based on digital literacy, it is necessary to ethical values so that the message is accurate, wise, and responsible. Keywords : digital dakwah; social media; algoritms; misinformation; bibliometrix analysis]]>
Copyrights © 2026
