Indonesian Journal of Business and Management
Vol. 8 No. 2 (2026): Indonesian Journal of Business and Management, Juni 2026

DORMANT ACCOUNT SETTLEMENT STRATEGY IN HANDLING COMPLAINTS AT PT BANK SUMUT SYARIAH BRANCH OFFICE HM YAMIN MEDAN

Yuli Andini (State Islamic University of North Sumatra)
Muhammad Lathief Ilhamy Nasution (State Islamic University of North Sumatra)
Ahmad Syakir (State Islamic University of North Sumatra)



Article Info

Publish Date
30 Jun 2026

Abstract

Dormant accounts represent an important challenge in Islamic banking because they indicate declining customer transaction activity, reduced engagement, and potential decreases in customer loyalty. This study aims to analyze the dormant account settlement strategy implemented by PT Bank Sumut Syariah KCP HM Yamin Medan and examine its relationship with service quality and customer complaint handling. The study employed a qualitative approach with a descriptive research design. Data were collected through interviews, observations, and documentation, and analyzed using the Unified Theory of Acceptance and Use of Technology (UTAUT) and SWOT analysis. The findings reveal that from April 2025 to February 2026, there were 159 dormant accounts, primarily caused by low transaction intensity, changing customer preferences, limited access to banking facilities, and increasing competition among banking institutions. The bank has implemented a structured settlement strategy through automatic account categorization, customer verification, and account reactivation procedures based on prudential banking principles. However, the existing approach remains largely administrative and has not fully addressed the underlying behavioral and service-related factors contributing to account inactivity. The study further indicates that dormant accounts are closely associated with customer satisfaction, service quality, and relationship management. Therefore, Islamic banks need to adopt a more proactive strategy by strengthening customer communication, optimizing digital banking services, and enhancing customer engagement programs. These efforts are expected to reduce the growth of dormant accounts, improve customer loyalty, and support the sustainability of third-party funds in Islamic banking institutions.

Copyrights © 2026






Journal Info

Abbrev

jbm

Publisher

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Business and Management is International Journal, peer-review, open access journal published by Bosowa University Publishing. It Provides an academic platform for professionals and researchers to contribute to innovative work in busniess and management cases. The scope of the ...