Eduvest - Journal of Universal Studies
Vol. 6 No. 3 (2026): Eduvest - Journal of Universal Studies

The Importance and Implementation of National Tourism Branding

Mohamad Fidelio Omar (Universitas Katolik Indonesia Atma Jaya)



Article Info

Publish Date
31 Mar 2026

Abstract

The objective of this academic research paper is to provide more information, knowledge, as well as a new perspective regarding the importance of a Branding for a country, especially in terms of tourism sector. In addition, this academic research paper also aims to help the Indonesian Government, business people, Organizations, and Indonesian society, to be more struggle and work hard in promoting tourism industry in Indonesia. This academic research paper was using primary research, one of the ways was by spreading online questionnaire to some respondents at IMI University Centre Switzerland and also in Indonesia, covering female and male. Questionnaire in general which related with Branding, Marketing Activities, Consumer Behavior, Communication, and Indonesia. In accordance to the results from the survey questionnaire that Indonesia was already well known in the international market. Besides that, the Internet is a very useful as marketing tools to promote tourism products. However, all Indonesian people still need to work hard in terms of promoting and performing good management order to increase the number of foreign tourists to visiting Indonesia. This academic research project expected to be useful for many people, such as the Indonesian Government, Business People, Organization, and Local People in the process of developing tourism industry in Indonesia. Because, actually Indonesia has a lot of potentials to be continue to grow in terms of Tourism Industry.

Copyrights © 2026






Journal Info

Abbrev

edv

Publisher

Subject

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Description

Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that ...