DAMPAK FOMO TERHADAP KEGAGALAN INVESTASI MAHASISWA FAKULTAS EKONOMI DAN BISNIS ANGKATAN 2025 DI UNIVERSITAS UDAYANA

Laura Heliana BR Tarigan (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
Chellsy Mentelina BR Naibaho (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
Salman Sulthan Syamil (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
I Made Prema Arya Kusuma (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
Ni Kadek Intan Purnamasari (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
Pande Luh Sri Purwaningsih (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
Nathasya Tesalonica Anggraini Sibarani (Fakultas Ekonomi dan Bisnis, Universitas Udayana)

Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)

In recent years, interest in investing among young people, especially students, has increased significantly. The purpose of this study is to understand the impact of FOMO on investment failures among students of the Faculty of Economics and Business, class of 2025, at Udayana University. This study was conducted using a quantitative questionnaire method through a survey distributed to a sample group. The investment instruments used included stocks, mutual funds, and digital assets. However, the results of the study indicate that many students experience failure because they follow social media trends or FOMO. This phenomenon shows a lack of financial literacy, particularly in making investment decisions, which leads to a high risk of failure. The findings of this study emphasize the importance of financial literacy as a preventive measure to avoid failure due to FOMO in investing.