Indonesian Journal of Taxation and Accounting
Vol 4, No 2 (2026): June 2026

The Role of IT Mindfulness and Task Technology Fit to Understanding the Continuous Use of Fintech by MSMEs

Soemarno Hidayatullah.S (Universitas Patompo, Indonesia)
Asmirawati (Politeknik Negeri Ujung Pandang, Indonesia)
Muhammad Niswar Adhytama (Kantor Akuntan Publik Asri, Indonesia)



Article Info

Publish Date
20 Jun 2026

Abstract

Purpose - This study examines the determinants of continuance intention to use Financial Technology (Fintech) among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia by integrating the Expectation-Confirmation Model (ECM), Task-Technology Fit (TTF), and IT mindfulness. Methods - A quantitative cross-sectional survey design was employed, involving 430 Indonesian MSMEs that had experience using Fintech services, including peer-to-peer lending, crowdfunding, and digital payment systems. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings - The results indicate that user satisfaction, perceived usefulness, IT mindfulness, and task-technology fit significantly influence continuance intention to use Fintech. In addition, confirmation significantly affects perceived usefulness, user satisfaction, and IT mindfulness, while task-technology fit positively influences confirmation, perceived usefulness, and satisfaction. These findings suggest that continuance intention is shaped not only by post-adoption cognitive evaluations, as proposed in ECM, but also by users’ mindful engagement with technology and the alignment between Fintech features and MSME operational tasks. Research Implications - The findings also provide practical implications for Fintech providers in designing services that better align with MSMEs’ business processes and usage requirements. Originality - This study contributes to the Fintech continuance literature by empirically extending ECM through the integration of IT mindfulness and TTF in the MSME context.

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Journal Info

Abbrev

IJOTA

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

1. Taxation Tax Policy and Fiscal Policy Tax Compliance and Tax Administration Tax Planning and Tax Avoidance Corporate Taxation International Taxation Digital Taxation and Tax Technology Behavioral Aspects in Tax Compliance 2. Financial Accounting and Reporting Financial Reporting Standards ...