Journal of Economics, Entrepreneurship, Management Business and Accounting
Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026

Evaluating M-Pajak Service through Human-Validated IndoRoBERTa Analysis of Google Play Reviews

Hana Tamara Putri (Universitas Batanghari, Indonesia)
Mufidah Mufidah (Universitas Batanghari, Indonesia)



Article Info

Publish Date
18 Jul 2026

Abstract

Purpose – This study evaluates user-perceived experience in Indonesia's M-Pajak mobile tax application using Google Play reviews and identifies temporal, sentiment, and lexical patterns in users' expressed evaluations. Design/methodology/approach – The study analyzed a relevance-ranked, retrievable corpus scraped on 24 May 2026. Of 7,009 retrieved reviews, 6,980 valid reviews from 2021–2026 were retained. IndoRoBERTa sentiment labels were evaluated against 1,500 reviews selected through proportionate year-stratified sampling and manually adjudicated by two annotators. The analysis combined temporal ratings, temporal sentiment, rating–sentiment alignment, and transparent bigram-to-dimension coding. Findings/Results – Human annotators achieved 97.20% agreement (Cohen's kappa = 0.9132), while IndoRoBERTa achieved 94.20% agreement with the human gold standard (kappa = 0.8243). Within the retrieved corpus, 78.81% of reviews were classified as negative, and later-year review shares were increasingly concentrated in low ratings and negative sentiment. These patterns describe expressed review-based evaluation and do not establish that overall application quality or population-level satisfaction necessarily declined. Authentication, OTP, login, NPWP, EFIN, payment, and system-error barriers dominated negative expressions. Originality/Value – The study offers a human-validated, multi-layer review-analysis framework for evaluating mobile public services, makes the lexical grouping procedure auditable, and translates recurrent complaints into operational service-improvement priorities.

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Journal Info

Abbrev

JEEMBA

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics, Entreprenurship, Management Business and Accounting (JEEMBA) mencakup bidang ekonomi dan keuangan, manajemen bisnis dan akuntansi khususnya bidang akuntansi, manajemen, pasar modal, hukum bisnis, perpajakan, sistem informasi, serta bidang ekonomi dan keuangan lainnya. JEEMBA ...