Digitalisasi Media Promosi UMKM Depot Air Embun Lawu melalui Pengembangan Website dan Video Profil

Ari Wibowo (Tiga Serangkai University)
Bambang Satrio Nugroho (Tiga Serangkai University)
Bagas Satria Pambudi (Tiga Serangkai University)

Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (MANTAP)
Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (Jurnal Mantap)

UMKM Depot Air Embun Lawu Solo faced challenges in promoting its products and delivering comprehensive business information to the public. This community service activity aimed to improve the UMKM’s digital marketing through the development of a website and company profile video. The program was implemented using a participatory approach consisting of needs assessment, website development, video production, and user assistance. The resulting website provides information on business profiles, products, services, contact details, and location, while the profile video presents information in an attractive audiovisual format. The implementation of these digital media has expanded marketing reach, improved public access to information, and strengthened the competitiveness of the UMKM in the digital era.