<![CDATA[This study aims to analyze Generation Z’s reception of the representation of infidelity in the film Norma Antara Mertua dan Menantu using Stuart Hall’s encoding”“decoding theory. This research employs a qualitative approach with a reception analysis method. Data were collected through in-depth interviews with nine Generation Z informants who had watched the film. The findings show that 55.6% of informants occupy the dominant hegemonic position, fully accepting the film’s moral message and interpreting Norma as the most psychologically affected character. Meanwhile, 33.3% fall into the negotiated reading position, accepting the main message but interpreting the conflict resolution contextually. The remaining 11.1% are categorized in the oppositional reading position, showing resistance toward certain character representations and constructing alternative meanings.]]>
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