Algor
Vol. 7 No. 2 (2026): Research for Future

Marketplace Sebagai Sarana Pemasaran Jasa Kreatif: Studi Kasus Pada UMKM

Robby Williams (Universitas Buddhi Dharma)
Riki Riki (Universitas Buddhi Dharma)



Article Info

Publish Date
30 Mar 2026

Abstract

Advances in information technology have driven major transformations in business, particularly through e-commerce and marketplaces that facilitate online transactions. One of the advantages is that buyers can order goods or services online without having to visit the store in person. However, data from the Central Statistics Agency shows that many businesses are still not involved in e-commerce, and the adoption of marketplaces is still lagging behind the use of instant messaging and social media. Based on this phenomenon, this study designed a web-based marketplace platform specifically for service products that can accommodate various business processes from different services. This application is expected to accommodate conventional service businesses by providing marketing facilities, expanding the reach of buyers, and facilitating the search for services. The system design uses the prototype method through the stages of needs analysis, prototype design, evaluation, coding, testing, and implementation. The results of the study show that the designed platform can accommodate various service business processes.

Copyrights © 2026






Journal Info

Abbrev

algor

Publisher

Subject

Computer Science & IT

Description

The ALGOR Journal is open access published by the Faculty Sains & Technology of Buddhi Dharma University. ALGOR main goal is to provide a platform for academics, researchers and students to share contemporary thinking in the field of informatics. The ALGOR Journal publishes research papers in ...