The Effect of Promotion and Price on Financing Decisions for the Solusi Emas Hijrah (SOLEH) Product at Bank Muamalat Madiun Branch Office

Annisa Rohmatul Hidayah (Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo)
Near Anggreini Hesti Noviana (Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo)

Falahiya
Vol. 5 No. 2 (2026)

Introduction: This study examines the effect of promotion and price on financing decisions for the Solusi Emas Hijrah (SOLEH) product at Bank Muamalat Madiun. Research Methods: A quantitative associative approach was used. Data were collected from 76 respondents using purposive sampling and analyzed with multiple linear regression using SPSS 22. Results: Promotion has a positive and significant effect on financing decisions, while price has a positive but not significant effect. Simultaneously, both variables significantly influence financing decisions, with promotion as the most dominant factor. Conclusion: Promotion and price affect financing decisions, with promotion being more influential. The bank is advised to strengthen promotion strategies while maintaining competitive pricing.