Jurnal Manajemen dan Pemasaran Jasa
Vol. 18 No. 2 (2025): September

Exploring the cognitive and motivational drivers of women’s sustainable entrepreneurial intention

Imam Suwandi (Department of Business Administration, Faculty of Social and Sciences, Universitas Padjadjaran, Bandung, Indonesia)
Mohammad Benny Alexandri (Department of Business Administration, Faculty of Social and Sciences, Universitas Padjadjaran, Bandung, Indonesia)
Agus Taryana (Department of Business Administration, Faculty of Social and Sciences, Universitas Padjadjaran, Bandung, Indonesia)
Arif Zainudin (Department of Government Sciences, Faculty of Social and Sciences, Universitas Pancasakti, Tegal, Indonesia)



Article Info

Publish Date
29 Dec 2025

Abstract

This study investigates the psychological factors that shape sustainable entrepreneurial intention among women entrepreneurs affiliated with the Indonesian Women Entrepreneurs Association (IWAPI), a prominent national organization that empowers female business actors. The research explores the influence of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial self-efficacy using a quantitative approach with partial least squares structural equation modeling on survey data collected from members in Banten Province. The findings reveal that entrepreneurial mindset significantly enhances both entrepreneurial motivation and entrepreneurial self-efficacy, while entrepreneurial self-efficacy emerges as the strongest direct predictor of sustainable entrepreneurial intention. Further analysis confirms that entrepreneurial mindset also affects intention indirectly through motivational and efficacy pathways. Moreover, the multi-group analysis indicates that age moderates the relationship between entrepreneurial self-efficacy and sustainable entrepreneurial intention, with stronger effects observed among older respondents. These results highlight the layered psychological mechanisms that support sustainable entrepreneurship and underscore the strategic role of organizations such as the Indonesian Women Entrepreneurs Association in nurturing entrepreneurial capacity. The study contributes to the literature on entrepreneurial psychology and provides practical implications for age-sensitive policies and empowerment programs that support women-led sustainable business development

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Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...