Reviu Akuntansi, Manajemen, dan Bisnis
Vol 5 No 3 (2026): Maret

Service Experience Capability Effects on Patient Satisfaction Through Expectation Disconfirmation in Primary Healthcare

Saifur Rahman (Universitas Bandar Lampung, Lampung, Indonesia)
Finorina Finorina (Universitas Bandar Lampung, Lampung, Indonesia)
Iskandar Ali Alam (Universitas Bandar Lampung, Lampung, Indonesia)
Andala Rama Putra Barusman (Universitas Bandar Lampung, Lampung, Indonesia)
Habiburahman Habiburahhman (Universitas Bandar Lampung, Lampung, Indonesia)



Article Info

Publish Date
31 Mar 2026

Abstract

Purpose: This study aims to develop and test a model explaining the effect of Service Experience Capability (SEC) on patient satisfaction through disconfirmation mediation in primary inpatient healthcare services. SEC is conceptualized as a higher-order organizational capability that integrates organizational processes, technology, and patient interactions to enhance service experiences.Research Methodology: This study employed a quantitative explanatory survey with a cross-sectional design involving 150 patients from Rahayu Main Inpatient Clinic and Ciko Main Inpatient Clinic in Lampung Province, Indonesia. Data were collected using purposive sampling and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS version 4.1.1.2.Results: The findings show that SEC positively and significantly affects disconfirmation and patient satisfaction. Disconfirmation also significantly influences satisfaction and partially mediates the relationship between SEC and patient satisfaction, emphasizing the role of experience management in shaping patient evaluations.Conclusions: Patient satisfaction is influenced not only by clinical service quality but also by organizational capability in managing service experiences.Limitations: This study is limited to two inpatient clinics and a cross-sectional design.Contributions: It contributes to healthcare management literature by positioning SEC as a higher-order capability and explaining its role in improving patient satisfaction through disconfirmation mechanisms.

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Journal Info

Abbrev

rambis

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Reviu Akuntansi, Manajemen, dan Bisnis (Rambis) is a peer-reviewed journal in the fields of Accounting, Management, Business. Rambis publishes relevant manuscripts reviewed by some qualified editors. This journal is expected to be a significant platform for researchers in Indonesia to contribute to ...