<![CDATA[This study examines the legal framework of consumer protection in Indonesia as an instrument for safeguarding public interests under Law Number 8 of 1999 concerning Consumer Protection. The research addresses how the existing legal framework protects consumer rights, regulates the obligations and liabilities of business actors, governs standard clauses, strengthens the institutional roles of the National Consumer Protection Agency (Badan Perlindungan Konsumen Nasional—BPKN) and consumer organizations, and facilitates consumer dispute resolution. Employing a normative juridical approach with statutory and conceptual analyses, the study relies on primary and secondary legal materials to evaluate the coherence and effectiveness of Indonesia’s consumer protection regime. The findings indicate that, despite the existence of a comprehensive regulatory framework, its implementation remains constrained by weak regulatory enforcement, limited institutional capacity, low levels of consumer legal awareness, and inadequate accessibility to dispute resolution mechanisms, particularly within the rapidly expanding digital economy. The study argues that strengthening institutional coordination, reforming the regulation of standard clauses, and integrating consumer protection principles into digital platform governance are essential to ensuring effective legal protection and promoting a fair, accountable, and sustainable marketplace that advances the public interest.]]>
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