The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance
Mislan Sihite(Universitas Methodist Indonesia, Indonesia) Gusti Marliani(Universitas Achmad Yani Banjarmasin, Indonesia) Indra Darmawan(Sekolah Tinggi Ilmu Administrasi Cimahi, Indonesia) Muhammad Abduh(Universitas Sultan Ageng Tirtayasa, Indonesia)
Article Info
Publish Date 23 Jul 2026
Abstract
The Effect of Competitive Strategy, Resource Capability, and Market Orientation on SMEs Performance
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance ...