Kualitas Layanan dan Persepsi Harga sebagai Faktor Niat Pembelian Ulang Jasa Ekspedisi di PT. X Saudi Tanjung Bumi Bangkalan

M Zainal Alim (universitas trunojoyo madura)
Nirma Kurriwati (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunodjoyo Madura)

Jurnal Kajian Ilmu Manajamen
Vol 6, No 1 (2026): Maret

This research aims to explore the influence of service quality and price perception on customers’ intention to reuse expedition services offered by PT. X Saudi Tanjung Bumi Bangkalan. The study employed a quantitative method with purposive sampling, targeting 77 respondents who had utilized the company’s services within the past six months. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 application. The findings reveal that both service quality and price perception significantly and positively affect repurchase intention, whether considered individually or simultaneously. These results imply that maintaining high service standards alongside fair and competitive pricing strategies can strengthen customer loyalty and encourage repeat usage of the company’s services