<![CDATA[The principles of good governance studied include transparency, accountability, public participation, effectiveness, efficiency, and responsiveness of government officials in providing public services to the community. The background of this research is based on the importance of fast, accurate, and transparent administrative services as part of efforts to realize good governance at the village level. The research method used is a descriptive method with a qualitative approach. Data collection techniques were carried out through observation, interviews, and documentation of village officials and the community as users of administrative services. The results of the study indicate that the implementation of good governance principles in Panancangan Village has been running quite well, especially in the aspects of transparency of service information and apparatus responsiveness to community needs. However, several obstacles were still found, such as limited service facilities, low community participation in monitoring public services, and the less than optimal use of administrative technology. The application of good governance principles has been proven to have a positive impact on improving the quality of administrative services, marked by increased public satisfaction, the effectiveness of the service process, and the creation of better relationships between the village government and the community. Therefore, it is necessary to increase the capacity of the apparatus, strengthen the digital-based service system, and more active community participation to support the creation of professional, transparent, and accountable public services in the Panancangan Subdistrict, Serang City.]]>
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