The purpose of this study is to determine how profitability and liquidity affect firm value. In addition, this study also aims to clarify the role of capital structure as a mediating variable in the relationship between profitability and liquidity on firm value. Retail companies listed on the Indonesia Stock Exchange (IDX) are used in the population of this study. There are 82 companies as research samples selected by purposive sampling procedure during the observation period 2019 - 2022. In this study, the path analysis method with WarpPLS software version 8.0 was used to analyze the data. The results of these findings indicate that profitability and liquidity have no influence on company value. Then, capital structure is able to act as a mediate in the relationship between profitability and liquidity on firm value.
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