Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 5 No. 5: Juli 2026

Communication in the Hospitality and Service Industry: Systematic Literature Review Based on PRISMA

Dede Sugandi (universitas widyatma)



Article Info

Publish Date
03 Jul 2026

Abstract

Communication is a fundamental element in the hospitality and service industry that directly influences service quality, customer satisfaction, and organizational performance. This study presents a systematic literature review employing the PRISMA 2020 framework (Page et al., 2021) to identify, select, and analyze scientific literature related to communication in the hospitality and service industry. A comprehensive database search was conducted across Google Scholar, Scopus, and DOAJ covering publications from 2021 to 2025. Of the 312 initially identified articles, 38 met the inclusion criteria and were thoroughly analyzed. Key findings reveal: (1) interpersonal communication is a primary determinant of customer satisfaction; (2) employee communication soft skills significantly impact service quality perceptions; (3) AI-driven digital communication is increasingly dominant post-COVID-19; (4) cross-cultural communication barriers remain a major challenge; and (5) organizational internal communication quality influences guest service performance. These findings carry practical implications for designing effective communication training programs and adaptive organizational communication strategies in the digital era.

Copyrights © 2026






Journal Info

Abbrev

EKOMA

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...