JURNAL KOMUNIKASI DAN BISNIS
Vol. 14 No. 1 (2026): May - October

The Influence of Social Media Perception on Students’ Attitudes toward Cyberbullying

Jonas Mulia Chandra (Institut Bisnis dan Informatika Kwik Kian Gie)



Article Info

Publish Date
27 Jul 2026

Abstract

Social media has become an integral part of students’ daily lives. However, its intensive use may influence perceptions and attitudes toward online behaviors, including cyberbullying. This study examines the influence of social media perception on students’ attitudes toward cyberbullying. Using a quantitative survey method, data were collected from 160 students of the Faculty of Computer and Communication at Kwik Kian Gie Institute of Business and Informatics using stratified random sampling. A simple linear regression test showed a significant positive influence of social media perception on attitudes toward cyberbullying (Sig. = 0.001). The regression model Y = 33.559 + 0.176X indicates that increased perception scores are associated with stronger attitudes toward rejecting cyberbullying. The coefficient of determination (R² = 0.886) shows that 88.6% of the variance in attitudes toward cyberbullying is explained by social media perception. These findings highlight the need to strengthen digital literacy and ethical awareness among students.

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Journal Info

Abbrev

JKB

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...