Pemanfaatan Aplikasi Media Sosial sebagai Media Promosi UMKM pada Warung Cik Pen di Pantai Tok Anjang, Kecamatan Nongsa, Kota Batam

Surahaman hakim (Ibnu Sina University)
Ahmad Muh Yusran AA (Ibnu Sina University)
Faisa Enjelita Busri (Ibnu Sina University)
Nabila Nabila (Ibnu Sina University)
Nazurah Nur Rizkal (Ibnu Sina University)
Aprilia Ananda Harbi (Ibnu Sina University)
Reyaldi Syaki Maulana (Ibnu Sina University)
Mefri Yudi Wisra (Ibnu Sina University)
Andi Muamar (Ibnu Sina University)

ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Vol. 4 No. 3 (2026): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting Indonesia's economic growth. However, many MSMEs have not optimally utilized digital technology as a promotional medium. One of them is Warung Cik Pen, located at Tok Anjang Beach, Nongsa District, Batam City, whose promotional activities relied mainly on word of mouth marketing. This community service program aimed to improve the owner's knowledge and skills in utilizing social media as a digital marketing tool. The program was conducted for 30 days using observation, interviews, socialization, training, mentoring, and evaluation methods. The activities included training on digital marketing, Instagram Business, Facebook Page, WhatsApp Business, Google Maps, and Canva for creating promotional content. The results showed an improvement in the owner's ability to manage social media independently. The outputs included promotional banners, redesigned menus, optimized social media accounts, a WhatsApp Business product catalog, business location registration on Google Maps, and digital promotional content. These outcomes are expected to expand market reach and improve the competitiveness of Warung Cik Pen as a local culinary MSME.