JAM : Jurnal Aplikasi Manajemen
Vol. 14 No. 4 (2016)

Perubahan Strategi Pemasaran Perguruan Tinggi Swasta (Studi kebijakan di Universitas Prof Dr. Hazairin Bengkulu)

Anwar, Syaiful (Unknown)

Article Info

Publish Date
01 Dec 2016

Abstract

The purpose of this research is to study the capacity of Prof. Dr. Hazairin Universityin improving health of the organization and changes of marketing strategic. The data consist of the policy effective in Prof. Dr. Hazairin University from 2010 to 2015. Analysis tool used is the SWOT analysis by calculating the strengths, weaknesses, opportunities and threats.This study showed the functioning of market segmentation strategy, targeting strategy, positioning strategy, differentiation, focus and efficiency as element the competitive power of Prof. Dr. Hazairin University. This confirms the importance of applying a total quality management system for enhanced health of the organization a higher educational institution.  

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...