JAM : Jurnal Aplikasi Manajemen
Vol 8, No 1 (2010)

Pengaruh Kreativitas terhadap Inovasi dan Kinerja Pemasaran pada Pengusaha Kerajinan Bambu di Kabnpaten Jember

Asmuji Asmuji (Politeknik Negeri Jember)



Article Info

Publish Date
01 Mar 2010

Abstract

Agroindustry as one of agribusiness system sub has important role in movement of national economy activity. Besides, role of agroindustry especially having location in rural is to increase industry earnings, as well as increasing quality than it self agricultural produce. This research is aim (1) to analyze and test creativity influence to revenues innovation on industry brass company Bamboo Handycaraf in Jember Regency. (2) to analyze and test creativity influence to revenues marketing performance on industry brass company Bamboo Handycaraf in Jember Regency. (3) to analyze and lest innovation influence torevenues marketing performance on industry brass company Bamboo Handycaraf in Jember Regency. Method applied in this research is survey research by using questionnaire as a means of data colleting Research subject is the lead of industry brass company. Simultaneo usly testing by using Path Analyze Obtained that selling Creativity, Innovation, Marketing Performance . This research will be to give an answer difference this research. 

Copyrights © 2010






Journal Info

Abbrev

jam

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...