Jurnal Sosiologi Pendidikan Humanis
Vol. 7 No. 2 (2022): JSPH (Jurnal Sosiologi Pendidikan Humanis)

Utilization of Twitter Social Media in Tourism Recovery in Yogyakarta

Suranto Suranto (Universitas Muhammadiyah Yogyakarta, Universitas Pancasakti Tegal)
Akhmad Habibullah (Universitas Muhammadiyah Yogyakarta, Universitas Pancasakti Tegal)
Arif Zainudin (Universitas Muhammadiyah Yogyakarta, Universitas Pancasakti Tegal)



Article Info

Publish Date
01 Nov 2022

Abstract

Yogyakrta as one of the main tourism destinations in Indonesia suffered losses of up to 10 trillion and continued to grow during the pandemic. However, with the issuance of various regulations and the improvement of covid-19 handlers, several sectors have begun to resume operations with strict health protocols, including tourism. In an effort to save tourism in Yogyakarta, the government is re-promoting tourism during the pandemic, one of which is by utilizing social media twitter. Through the official account of the Tourism Office, @visiting_jogja research tries to analyze how the Yogyakarta government through its twitter account promotes tourism recovery in Yogyakarta. This research uses a qualitative method with a descriptive approach, data analysis using analytical tools in the form of the NVivo Plus 12 application, starting with data input through the Nvivo NCapture feature, then coding, exploration, data visualization and, data presentation and drawing conclusions. The results showed that the use of social media for the dissemination of tourism information in Jogja City was very effective, the dissemination of information related to tourism, events and activities as well as additional important information about the pandemic became very quickly resolved

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Journal Info

Abbrev

jsph

Publisher

Subject

Humanities

Description

Jurnal Sosiologi Pendidikan Humanis (JSPH) issued by the Department of Sociology, Faculty of Social Sciences, State University of Malang in collaboration with the Perkumpulan Profesi Pendidik dan Peneliti Sosiologi Indonesia (AP3SI). JSPH committed to being a scientific journals, relevant to the ...