Sawwa: Jurnal Studi Gender
Vol. 21 No. 1 (2026): April

Representing Baby Blues Syndrome on @mubadalah.id: A Multimodal and Intersectional Analysis

Erni Dewi Riyanti (Doctoral Program of Humanities, Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta)
Suhandano Suhandano (Doctoral Program of Humanities, Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta)
Hendrokumoro Hendrokumoro (Doctoral Program of Humanities, Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta)



Article Info

Publish Date
30 Apr 2026

Abstract

Women undergo significant identity changes during the transition to motherhood, which is often culturally viewed as the pinnacle of a woman’s achievements. This study examines the perspectives presented on the Instagram account @mubadalah.id regarding motherhood, mental health, and Baby Blues Syndrome (BBS) using Machin and Mayr’s multimodal content analysis and Crenshaw’s intersectional feminism. The results of the analysis show that the text positions women as the primary actors through word choice, overlexicalization, and structural opposition that highlight the causes and experiences of BBS. Visual analysis reveals a dominance of representations of domestic spaces associated with motherhood. The intersectional approach reveals that BBS is related to identity transitions, parental responsibilities, and various forms of multidimensional oppression. Support from fellow mothers is presented as an inclusive solution. Nevertheless, the representation of the challenges of motherhood remains limited to the domestic sphere. This study contributes to research on language, media, and maternal mental health, while also enriching the understanding of the Islamic perspective on this issue.

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Journal Info

Abbrev

sawwa

Publisher

Subject

Social Sciences

Description

Sawwa: Jurnal Studi Gender focuses on topics related to gender and child issues. We aim to disseminate research and current developments on these issues. We invite manuscripts on gender and child topics in any perspectives, such as religion, economics, culture, history, education, law, art, ...