West Science Journal Economic and Entrepreneurship
Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship

Bibliometric Analysis of the Creator Economy

Loso Judijanto (IPOSS Jakarta, Indonesia)



Article Info

Publish Date
30 May 2026

Abstract

The creator economy has emerged as a rapidly developing research domain driven by the expansion of digital platforms, content monetization models, and creator-centered economic ecosystems. Despite increasing academic attention, the intellectual structure, thematic evolution, and global collaboration patterns of creator economy research remain fragmented and insufficiently synthesized. This study aims to map the development of creator economy research and identify major trends, influential contributors, emerging themes, and future research directions through a bibliometric approach. The study employs bibliometric analysis using publications indexed in the Scopus database and visualized through VOSviewer. Several analytical dimensions were examined, including co-authorship networks, institutional collaboration, country collaboration, citation analysis, keyword co-occurrence, overlay visualization, and density visualization. The findings reveal that creator economy research has developed into an interdisciplinary field connecting economics, digital platforms, social media, information systems, innovation, and emerging technologies. Co-authorship and institutional analyses indicate that scientific production remains concentrated among several influential scholars and institutions, while country collaboration analysis identifies the United States, China, India, and the United Kingdom as leading contributors to the field. Keyword analysis demonstrates a thematic transition from foundational discussions on economics, employment, and commerce toward more specialized topics including social media ecosystems, creator monetization, artificial intelligence, blockchain, decentralization, sustainability, and intellectual property.

Copyrights © 2026






Journal Info

Abbrev

wsee

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. ...