<![CDATA[Energy conservation remains a challenging practice to implement in office. Several factors hinder energy-saving behaviors in the office, including physical factors such as the numerous electronic devices that heavily rely on electricity, the need for lighting to illuminate workspaces, thermal comfort dependent on air conditioning, and security as well assafety measures often supported by the use of 24-hour surveillance cameras. Additionally, habitual or ingrained behaviors also pose barriers to energy conservation efforts. This study aims to explore employees' perceptions of the importance of energy conservation in the office. The perceptions and underlying reasons for these perceptions are then examined and linked to the values assumed to form the basis of these views. This research employs a qualitative approach, with data collected through open-ended online questionnaires. The analysis reveals four categories of individual perceptions toward energy conservation: Action-Based Energy Saver, Energy-conscious, Unattached, and Wasteful Energy Consumer.]]>
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