This study aims to analyze the influence of Current Ratio (CR), Firm Size, and Net Profit Margin (NPM) on Cash Turn Over (CTO) in Apparel & Luxury Goods sector companies listed on the Indonesia Stock Exchange (BEI) during the 2020-2024 period. Employing a quantitative approach and associative research type, the study utilizes secondary data from annual reports of 7 selected Apparel & Luxury Goods companies. The Random Effect Model was identified as the best model3. Classical assumption tests indicated normally distributed residuals (Prob > chi2 = 0.0904), no multicollinearity (VIFs < 10), and no autocorrelation (Prob > F = 0.0612). The F-test revealed that CR, Firm Size, and NPM simultaneously influence CTO (Prob > chi2 = 0.0000)7777. However, the t-test showed that NPM partially affects CTO (P > |t| = 0.000), while CR (P > |t| = 0.962) and Firm Size (P > |t| = 0.139) do not. The R-squared value of 0.3332 indicates that 33.32% of CTO variation is explained by the independent variables, with the remaining 66.68% influenced by other variables outside the model.
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