Peningkatan Daya Saing UMKM Waroeng Garazie melalui Pendampingan Promosi Visual dan Analisis Studi Kelayakan Usaha

Tri Difastio Ramadhan (Universitas Lampung)
Faqih Aji Prabowo (Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnin, Universitas Lampung)
Feby Lasmaria Butar Butar (Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnin, Universitas Lampung)
Naura Fahira Kesuma Putri (Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnin, Universitas Lampung)
Resha Moniyana (Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnin, Universitas Lampung)
Joni Putra (Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnin, Universitas Lampung)
Yohanes Novi Armunanto (Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnin, Universitas Lampung)

JEBD
Vol. 2 No. 4 (2025): April - Juni

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economies, yet many still face challenges in management, promotion, and legal compliance. This community service project was conducted at Waroeng Garazie, a culinary MSME based in Kalianda, South Lampung, aiming to enhance its business capacity and competitiveness. The approach involved direct observation, needs assessment discussions, the creation of promotional media, and the introduction of basic business feasibility concepts. The results showed improved understanding among business owners regarding the importance of financial recording, strengthening brand identity, and applying more effective marketing strategies. Future development is recommended to focus on digital marketing, simple application-based financial recording, and stronger branding to ensure sustainable business growth for Waroeng Garazie.