<![CDATA[This study examines the relationship between work stress, workload, and job embeddedness among Generation Z employees in creative media companies in Cirebon. Grounded in the Job Demands–Resources (JD-R) framework, the study addresses the limited evidence regarding employee attachment within regional creative media organizations. A quantitative associative approach was employed using data collected from 100 Generation Z employees through proportionate stratified random sampling. Data were analyzed using multiple linear regression. The findings reveal that work stress has a positive but insignificant relationship with job embeddedness, while workload has a positive and significant relationship with job embeddedness. Simultaneously, work stress and workload significantly influence job embeddedness. These results suggest that Generation Z employees in creative media organizations tend to perceive workload as a challenge that supports learning and professional growth rather than merely as a job demand.]]>
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