JURNAL EKONOMI DAN BISNIS AIRLANGGA
Vol. 36 No. 1 (2026): JURNAL EKONOMI DAN BISNIS AIRLANGGA

DOES CORPORATE SOCIAL RESPONSIBILITY DRIVE COMPETITIVENESS OF SMALL AND MEDIUM SIZED ENTERPRISES: EVIDENCE FROM FIRMS IN HARARE

Upenyu Sakarombe (Zimbabwe Ezekiel Guti University)
Charlotte Nyarunga (Zimbabwe Ezekiel Guti University)



Article Info

Publish Date
31 May 2026

Abstract

Introduction: Corporate social responsibility (CSR) has increasingly been adopted by firms as a strategic tool to enhance competitiveness, particularly in developing economies. However, empirical evidence on its role among small and medium-sized enterprises (SMEs) in Zimbabwe remains limited. This study investigates the relationship between CSR practices and the competitiveness of SMEs operating in Harare, Zimbabwe. Methods: A quantitative research design was employed. Data were collected using self-administered questionnaires distributed to owners and managers of SMEs. Descriptive statistics, correlation analysis, and multiple regression analysis were used to analyze the data. Results: The findings reveal that environmental-oriented and market-oriented CSR practices have a significant positive effect on SME competitiveness, while workforce-oriented CSR practices were not statistically significant. Conclusion and suggestion: The study concludes that SMEs should prioritize environmental and market-oriented CSR initiatives to enhance competitiveness. The findings contribute to the limited CSR literature in the Zimbabwean SME context.

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Journal Info

Abbrev

JEBA

Publisher

Subject

Economics, Econometrics & Finance

Description

JURNAL EKONOMI DAN BISNIS AIRLANGGA (J E B A) | JOURNAL OF ECONOMICS AND BUSINESS AIRLANGGA (Formerly Majalah Ekonomi) (p-ISSN: 2338-2686; e-ISSN: 2597-4564) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Airlangga, Indonesia. Since established in ...