Purpose: Analyze the influence of investment decisions, financing decisions, dividend policies, company growth, and profitability on firm value in the consumer non-cyclicals sector listed on the Indonesia Stock Exchange for the 2021–2024 period. Methodology/approach: This study employed a quantitative approach processed through STATA 17 with multiple linear regression analysis techniques. Sampling was conducted using a purposive sampling method, resulting in 33 companies as samples over four years with a total of 132 observations. Findings: The results of the analysis show that funding decisions and profitability have a positive and significant effect on the company's value. On the other hand, investment decisions, dividend policies, and company growth show no influence. Practical and Theoretical contribution/Originality: The novelty of this research lies in the selection of non-cyclical consumer companies that experienced a decline in stock prices in 2021–2024, differing from previous research that examined the manufacturing sector during the 2020–2022 period. Research Limitation Limited to non-cyclical consumer companies with an observation period of four years (2021-2024), the generalization is still limited.
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