<![CDATA[The extensive use of synthetic dyes in the batik industry contributes to environmental pollution, creating the need for sustainable natural dye alternatives. This study investigates the use of annatto seeds (Bixa orellana) and clay as eco-friendly batik dyes to support the green creative economy and sustainable tourism. Annatto pigments were extracted using hot water and soda ash, while clay dye was prepared through mixing, homogenisation, and sedimentation. The dyes were applied to batik fabric by immersion and soaking, followed by fixation using alum with Indigofera leaf infusion for annatto and tunjung solution for clay. The results showed that annatto produced a stable orange-brown colour, while clay generated a distinctive greenish-brown earthy tone. These natural dyes offer an environmentally friendly alternative to synthetic dyes, increase the added value of local batik SMEs in Blitar Regency, and promote sustainable tourism through educational natural batik experiences.]]>
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