Jurnal Ilmu Komunikasi Dan Media
Vol. 6 No. 2 (2026): Mei - Agustus

Strategi Komunikasi Guru dalam Menyampaikan Pesan Pembelajaran Kepada Anak Usia Dini (Studi Kasus TK Ar-Rahman Kecamatan Tanjung Karang Barat Kota Bandar Lampung)

Afrina Syafriyanti (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Lampung)
Sri Choiriyati (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Lampung)
Mike Meiranti (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Lampung)



Article Info

Publish Date
03 Aug 2026

Abstract

This study was motivated by the fact that some early childhood students at TK Ar-Rahman, Tanjung Karang Barat District, Bandar Lampung City, still experienced difficulties in understanding learning messages, requiring teachers to repeat instructions during the learning process. This study aimed to describe teachers' communication strategies in delivering learning messages to early childhood students. The research employed a qualitative method with a case study approach. Data were collected through observations, interviews, and documentation involving one principal and five teachers as informants. Data were analyzed using the Miles and Huberman interactive model, including data collection, data reduction, data display, and conclusion drawing. The findings revealed that teachers implemented communication strategies by understanding students' characteristics, organizing messages using simple language, applying various teaching methods such as storytelling, games, singing, demonstrations, and question-and-answer sessions, and utilizing attractive learning media. Based on David K. Berlo's SMCR communication model, the communication process fulfilled the elements of source, message, channel, and receiver, enabling students to understand learning messages through attention, responses, the ability to follow instructions, and active participation in classroom activities. Therefore, teachers' communication strategies play an important role in creating an effective learning process.

Copyrights © 2026






Journal Info

Abbrev

jkomdis

Publisher

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, ...