At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Vol 5 No 1 (2026): AT TAWASUL

STRATEGI KOMUNIKASI ISLAM DALAM MODERASI BERAGAMA DAN PEDULI LINGKUNGAN SOSIAL DI DESA RAYA

Isran Rasyid Karo-Karo (Universitas Islam Negeri Sumatera Utara)
Mahathir Muhammad Hutasuhut (Universitas Islam Negeri Sumatera Utara)
Alfiansyah Borotan (Universitas Islam Negeri Sumatera Utara)
Dwi Andini (Universitas Islam Negeri Sumatera Utara)
Nurmawaty Hasugian (Universitas Islam Negeri Sumatera Utara)
Siska Amelia (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
28 Feb 2026

Abstract

Islamic communication plays an important role in fostering harmony and addressing socio-ecological challenges in plural societies. This study aims to describe Islamic communication strategies in strengthening religious moderation and social-environmental awareness in Desa Raya, Berastagi District, Karo Regency. This research employed a qualitative descriptive approach, with data collected through participatory observation, in-depth interviews, and documentation of community engagement activities carried out by students. Data analysis followed Miles & Huberman’s interactive model, including data reduction, display, and conclusion drawing. The findings reveal that Islamic communication strategies for religious moderation were implemented through educational seminars, interfaith tolerance declarations, joint prayers, and tree planting as a symbol of unity. Meanwhile, social-environmental awareness was fostered through eco-brick education, installation of waste disposal signs, community clean-ups, elderly exercise, as well as religious services and children’s education. The integration of both aspects occurred through dakwah bil hal, which combined persuasive, symbolic, and participatory messages. The study concludes that Islamic communication in Desa Raya was not limited to verbal preaching but was embodied in concrete actions that strengthened interfaith harmony while raising ecological awareness within the community

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Journal Info

Abbrev

at-tawasul

Publisher

Subject

Religion Humanities Social Sciences

Description

AT TAWASUL: Jurnal Komunikasi dan Penyiaran Islam diterbitkan oleh Program Studi Komunikasi dan Penyiaran Fakultas Dakwah dan Komunikasi Institut Ummul Quro Al-Islami Bogor. Jurnal At Tawasul menyediakan tulisan bagi para praktisi dan akademisi untuk mengembangkan teori, penelitian empiris, dan ...