At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Vol 5 No 1 (2026): AT TAWASUL

MANAJEMEN DAKWAH DAN KOMUNIKASI POLITIK DI ERA SOCIETY 5.0




Article Info

Publish Date
28 Feb 2026

Abstract

The development of Society 5.0 marks a fundamental shift in how society produces, disseminates, and interprets political and da'wah messages. Digital technology fosters the formation of an intense two-way communication space, where interactions between political actors and the public take place more directly through social media. This phenomenon strengthens the political participation of the younger generation and accelerates the flow of information, but simultaneously raises the risk of polarization, misinformation, and manipulation of public perception. These dynamics are further complicated by the frequent intrusion of identity politics and the use of religious symbols into political communication. Digital da'wah is also undergoing a transformation: religious messages are disseminated massively and rapidly, but are vulnerable to being drawn into specific political interests. Therefore, the management of da'wah and political communication requires a more ethical and adaptive approach to ensure that technology serves to strengthen humanitarian values, religious moderation, and democratic integrity. Harmonious integration between da'wah, politics, and technology is crucial so that the digital space becomes not merely an arena for contestation of interests, but also a vehicle for public education and strengthening social governance

Copyrights © 2026






Journal Info

Abbrev

at-tawasul

Publisher

Subject

Religion Humanities Social Sciences

Description

AT TAWASUL: Jurnal Komunikasi dan Penyiaran Islam diterbitkan oleh Program Studi Komunikasi dan Penyiaran Fakultas Dakwah dan Komunikasi Institut Ummul Quro Al-Islami Bogor. Jurnal At Tawasul menyediakan tulisan bagi para praktisi dan akademisi untuk mengembangkan teori, penelitian empiris, dan ...