<![CDATA[The rapid growth of digital communication has made social media a central arena for student interaction, learning, and self-expression. At the same time, social media exposes students to misinformation, weak verification practices, privacy risks, cyberbullying, and unreflective participation in digital culture. This article examines media literacy as a twenty-first-century skill for developing wise social media behavior among students of Islamic higher education, particularly within the academic context of IAIN Parepare. Using qualitative library research, this study synthesizes scholarly works on media literacy, digital citizenship, digital ethics, and social media use in higher education. The findings show that media literacy strengthens critical thinking, ethical communication, collaborative participation, and creative content production. Wise social media use is therefore not merely a matter of limiting screen time but a multidimensional capacity to access, analyze, evaluate, and produce digital messages responsibly. The article recommends integrating media literacy into learning, student activities, and campus-based digital culture.]]>
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