Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Vol 5 No 1 (2026): hal

RESPON PELAKU UMKM TERHADAP DIGITALISASI ADMINISTRASI PAJAK : STUDI GROUNDED THEORY

Muslimah Hamidah (Universitas Negeri Makassar)
Mubaraq Raihan Muhammad (Universitas Negeri Makassar)



Article Info

Publish Date
18 Apr 2026

Abstract

This study aims to analyze the responses of UMKM actors to the digitalization of tax administration in Indonesia using a qualitative grounded theory approach. Data were collected through in-depth interviews, observations, and field notes involving 10 UMKM actors from various sectors. The results show that initial responses were ambivalent, characterized by confusion, fear of making input errors, and low digital literacy. However, these responses gradually shifted toward acceptance following positive experiences and external support such as training. Factors influencing adaptation include digital literacy, perceived ease of use, social support, and technical constraints. Adaptation strategies include self-learning, seeking assistance from others, and participating in tax socialization programs. This study produces a substantive theory that the acceptance of tax digitalization occurs gradually and is influenced by both internal and external factors.

Copyrights © 2026






Journal Info

Abbrev

jurnal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management ...