Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Vol 5 No 1 (2026): hal

ANALISIS STRATEGI PENJUALAN PADA USAHA HIDROPONIK LESTARI AGROTECH UNTUK MENJANGKAU COSTUMER POTENSIAL DI KOTA MAKASSAR

Andi Reski Nurhikmah (Program Studi Kewirausahaan, Universitas Negeri Makassar, Indonesia)
Asmayanti Asmayanti (Program Studi Kewirausahaan, Universitas Negeri Makassar, Indonesia)
Sudarmi Sudarmi (Program Studi Kewirausahaan, Universitas Negeri Makassar, Indonesia)
Asriyani Amrullah (Program Studi Kewirausahaan, Universitas Negeri Makassar, Indonesia)



Article Info

Publish Date
25 May 2026

Abstract

This study aims to examine the influence of entrepreneurship education, and the use of social media on entrepreneurial interest through entrepreneurial motivation in FEB UNM entrepreneurship students. This type of research is quantitative research. The research design used a survey method with questionnaires as data collection instruments. The study population is all UNM Entrepreneurship Students numbering 427 students. While the sampling technique uses the Proportional Random Sampling technique, which is calculated using from Slovin with a sample result of 84 respondents or 22% of the total population The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of entrepreneurial interests, Students are also expected to deepen their interest in business management so that they are not focused on the knowledge produced, but also able to conduct business ventures and develop them.

Copyrights © 2026






Journal Info

Abbrev

jurnal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management ...