COMMENTATE: Journal of Communication Management
Vol. 7 No. 1 (2026): COMMENTATE: Journal of Communication Management

A Qualitative Study on The Process of Corporate CultureInternalization for New Employees at PT Gapura Angkasa

Sofa Labera (LSPR Institute of Communication and Business)
Vezsa Levant Carents (LSPR Institute of Communication and Business)



Article Info

Publish Date
30 Jun 2026

Abstract

This study explores the process of cultural value internalization among new employees at PT Gapura Angkasa, a leading ground handling service provider in Indonesia. Organizational culture, particularly the core values of AKHLAK (Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif), plays a vital role in shaping employee identity and work behavior. However, previous studies have mostly emphasized socialization mechanisms rather than employees’ subjective experience of internalization. Using a qualitative case study approach, data were collected through semi-structured interviews, limited observations, and document analysis involving new employees with less than one year of tenure. The findings reveal that onboarding provides effective initial exposure to corporate values, training translates these values into practical competencies, and mentoring strengthens relational support, enabling employees to embody the values personally. Respondents consistently reported that the AKHLAK values align with their personal identity and are reflected in their daily work behavior, fostering stronger engagement and collaboration. The study concludes that the integrating onboarding, training, and mentoring is essential for comprehensive cultural internalization. This synergy not only accelerates adaptation but also ensures that values are internalized beyond procedural compliance, supporting long-term organizational performance.

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Journal Info

Abbrev

commentate

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. ...